Sonzero Directs Bollywood Beauty for L’Oreal

Mumbai – Gorgeous Bollywood actress Sonam Kapoor stars in two new L’Oreal spots directed by Jim Sonzero. Shot at Mumbai’s Film City Studios for McCann Erickson – both commercials – Fall Repair and Casting Crème Gloss – feature Sonam at her most glamorous against a modern and sophisticated setting. Sonzero’s directorial talents are in high demand in Asia – this being his third shoot in India this year. The latest –  for Pantene – stars actress Shilpa Shetty and her sister Shamita.


Jim and Sonam


Jim on set with Shilpa Shetty and her sister Shamita

New Neutrogena starring Hayden Panettiere

HOLLYWOOD | SHOOT Publicity Wire – Director Jim Sonzero of Sonzero Films has directed Hayden Panettiere in a new spot for Neutrogena’s SkinClearing Liquid Makeup. Conceived by New York agency Roberts + Langer DDB creatives Lynn Mercado and Molly Finley, the beautifully crafted spot captures the young actress’ personality in stunning close ups against a clean, sophisticated environment. She describes how the product can help get rid of blemishes while her own dazzling features and perfect skin testify to the results.

Sonzero’s signature lighting created stunning images that are both glamorous and relateable. Sonzero has photographed and directed some of the world’s most beautiful women.

Sonzero, who enjoys a worldwide reputation for his work in fashion and beauty advertising, shot the commercial at Smashbox Studios in Hollywood with a crew that included acclaimed French cinematographer Pascal Lebegue.

Panettiere, whose new film Scream 4 opened April 15th, is a special talent, Sonzero notes, with a unique ability to connect with young women. “It was a blast working with Hayden,” he says. “She has an amazing personality – she’s a real pro, not to mention her skin is flawless.”

Sonzero is a multi-talented director who also works in feature films and games. His recent projects include cinematics for the Sony / Guerrilla Games blockbuster video game title Killzone 3 (featuring Malcolm MacDowell and Ray Winstone).

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Sonzero Directs Emma Roberts For Neutrogena

Los Angeles – Sonzero Films teams with Neutrogena and Roberts and Langer DDB to direct a new campaign for Skin Clearing Makeup starring Emma Roberts. The spot shoots out of SmashBox Studios in Hollywood.

This comes on the heels of another Neutrogena/ Sonzero Films shoot, shot in April, with actress Hayden Panettiere.

From Bollywood to Hollywood

Hollywood – Director Jim Sonzero has just returned to Los Angeles from Mumbai, India. Sonzero shot 3 commercials for L’Oreal starring Bollywood Superstar Aishwarya Rai – Working in collaboration with Mumbai-based Bang Bang Productions and McCann Erickson Mumbai.

KILLZONE 3 Magazine Covers

Commercial Director Jim Sonzero Launches Sonzero Films

Hollywood – Commercial Director, Jim Sonzero, opens a new production company, Sonzero Films, in alliance with Los Angeles based Smashbox Studios.

Sonzero Film’s primary focus is advertising, servicing brands and brand related media in domestic and global markets. Sonzero defies categorization, working successfully in several commercial and entertainment categories. Sonzero is best known for his strong visual storytelling as well as celebrity driven beauty campaigns.

Sonzero is also one of the most sought after cinematics directors in the video game industry. His latest effort, Sony’s blockbuster “KillZone 3,” starring Ray Winstone and Malcolm McDowell was released February 22nd 2011.  This comes on the heels of mega-hit, “Resident Evil 5,” where Sonzero was lauded for his game cinematics innovation.

“Considering the challenges facing the advertising industry today, our alignment with an established studio is strategic and gives us a competitive edge. Our business model is unique and streamlined.”

In the past, Sonzero has had affiliations with big roster companies like HSI, RSA, and Believe Media. “Times have changed. Being on a crowded roster with 20 + directors doesn’t make sense to me.  Sonzero Films is like a Lotus maneuvering between behemoth 18 wheelers.  We are hyper focused and nimble” Sonzero, whose credits include campaigns for major beauty labels, automotive companies and luxury brands such as L’Oreal, Maybelline, Garnier, Pantene, Neutrogena, Coca-Cola, GM, Levi’s, Verizon, Lexus and Mercedes, has been working non-stop in the domestic and global markets for the past two years. A new spot for Neutrogena starring Jennifer Garner is currently airing in the US market. In India, Sonzero just directed a L’Oreal campaign featuring Bollywood superstar Aishwarya Rai for McCann Erickson.

Sonzero is also in the final stages of postproduction on a two minute VFX film for China’s automotive giant Foton-Lovol Corporation featuring complex CGI robot animation integrated with live action shot in the Gobi desert. Sonzero is currently in talks with JWT London for an edgy video game spot.

Sonzero Films is also focusing on creating original content and intellectual properties for film, television and games. Two transmedia properties and a reality show are currently in development.

The Sonzero Films team includes Executive Producer Chris Crawford and Associate Producer Ava Sydney. Sonzero Films is in talks with and will add two other directors to the roster later this year. Sonzero Films is represented by Jared Shapiro of Moustache TV on the East Coast. Yvette Lobinsky of Yvette Reps on the West Coast. Laura Gregory of Great Guns and Lipstick for beauty work in the UK / Paris. Music Video Management by Randi Wilens of RW Media.

KILLZONE 3 Release In 3D!

KILLZONE 3 Trailer

KILLZONE 3 | Behind The Scenes


Ray Winstone, Jim Sonzero and Malcolm McDowell on the mo-cap set of KillZone 3