Sonzero and Nicole Scherzinger Hit a High Note for The Grammys with Remake of Iconic Herbal Essences Spot

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of “The X Factor” entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

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Herbal Essences – “Say Yes Again”

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of “The X Factor” entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

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Herbal Essences: Airplane

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!”

read whole article

Sonzero directs “The X Factor” Star in a redux of the classic “Plane.”

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

read whole article

Sonzero and Nicole Scherzinger Hit a High Note for The Grammys with Remake of Iconic Herbal Essences Spot

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom—much to the surprise of fellow passengers.

read whole article

Herbal Essences Hair Products: “Airplane” TV Commercial by Atelier

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

read whole article

Airplane

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

read whole article

Herbal Essences – “Airplane” – atelier

Top fashion and beauty director Jim Sonzero has directed Nicole Scherzinger in a remake of a classic Herbal Essences commercial that introduced the famous tagline “Yes! Yes! Yes!” The spot, which premiered during this year’s Grammy telecast, was conceived by New York agency atelier and shows the star of The X Factor entering an airplane bathroom to freshen up only to have her rapturous cries broadcast over the plane’s intercom-much to the surprise of fellow passengers.

read whole article

Sonzero Directs 6-spot National “Macy’s” Campaign Conceived By Free Media.

LOS ANGELES, September 24, 2012 | SHOOT Publicity Wire |

Top fashion and beauty director Jim Sonzero of Sonzero Films has directed a gorgeous, new campaign for Macy’s and Free Media promoting the retail giant’s national Beauty Scene event running now through October 1st. The six-spot package features some of the world’s most beautiful models in an elegantly stylized treatment promoting such prestigious brands as Clinque, Prevage-Elizabeth Arden, Clarins, Dior, Lancome and Origins. Sonzero used groundbreaking lighting techniques and engaging, upbeat performances to excite women about a variety of new beauty and skin care products.

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He Wears It Well: Sonzero Wields An Iron Fist In A Velvet Glove

When you talk to agency creatives about working with Jim Sonzero, better get ready for the superlatives. The director, who’s known for mixing a relaxed and comfortable atmosphere on the set with a driven and intense work ethic designed to deliver just what a client needs, engenders some passionate responses from his clients and collaborators.

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Fashion & Beauty’s Glam Masters

It’s interesting to note that the Best Picture at this year’s Academy Awards went to a film that’s a non-stop trip down memory lane in terms of popular expressions of fashion and beauty. From George Valentin’s neatly cut suits to Peppy Miller’s ’20s bob to studio boss Al Zimmer and his three-piece pinstripes, the film is a feast of retro looks and styles.

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Making Killzone 3 Was Hard Work And Fake Kisses

Killzone 3 cinematics director Jim Sonzero was feeling the heat. Long, brutal days turned into nights – nothing new to those in the game industry. Sonzero wanted actor Ray Winstone to get in Malcolm McDowell’s face. That’s when they started to pretend like they were kissing.

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PlayStation 3 Video Game ‘Killzone 3′ Aims To Ramp Up 3D Action Experience

AMSTERDAM, the Netherlands — The film industry used James Cameron’s Avatar to usher in a new age of 3D filmmaking and generate incremental revenue at the box office. Sony Computer Entertainment hopes that Guerrilla Games’ Killzone 3, which shipped Tuesday, will do the same on the home entertainment front, enticing PlayStation 3 gamers to upgrade to 3D TV sets for a stereoscopic 3D action experience.

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Killzone 3 Featuring A Level Of Scale Unseen On The PS3 Thus Far

We’d be remiss if we didn’t mention another thing about that cannon and indeed the game as a whole: it sounds fantastic. There’s a sort of unnatural, overwhelming buzz that erupts from the cannon when it lays down a steady stream of death, punctuated by an ominous charging sound before it’s actually unleashed. Killzone 2 was great as demonstrating a kind of controlled cacophony, mixing copious explosions with the muffled accents of the Higs themselves and staccato weapons fire.

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KILLZONE 3 – THE BEST SHOOTER SINCE HALFLIFE 2



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